HL Group

Wordmark

Based on the corporate identity of “Stride,” HL’s wordmark visualizes a more progressive image of moving forward and opening a new chapter. For the
color of the wordmark, we used distinctive sky blue color for a more futuristic image while building upon Halla’s iconic color (blue).
Also, the graphic motif pointing to the right expresses boldness and innovation.

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Colors

Color plays a key role in establishing a brand’s image. Therefore use of colors outside the regulations may
distort our brand image or undermine communication, so be careful when using it.

Primary Color

HL Sky Blue
PANTONE 299C

C79 M3 Y0 K0
R0 G180 B237

HEX #00B4ED
HL Black
PANTONE Black 6C

C60 M40 Y40 K100
R2 G10 B10

HEX #020A0A

Secondary Color

HL White
PANTONE 000C

C0 M0 Y0 K0
R255 G255 B255
HEX #FFFFFF
HL Navy
PANTONE 281C

C100 M78 Y0 K46
R0 G43 B104
HEX #002B68

Metalic Color

Gold
PANTONE 871C

C30 M40 Y70 K0
R192 G152 B93
HEX #C09A5D
Silver
PANTONE 877C

C0 M0 Y0 K40
R178 G178 B178
HEX #B2B2B2

Background colors

Background colors are defined as a protocol as they play an important role in establishing our brand image and expressing the
identity. We recommend using white as a background color to clearly express our brand’s identity.
However, depending on circumstances, combinations with the following background colors below are allowed.

Design motif

HL's graphic motif was created based on the most characteristic inclination of HL's logo.
We can expand the use of the logo in media and deliver the intended meaning more effectively.
The motif can be applied alone, but we recommend using it with a wordmark if possible.

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